For this organic social campaign, I developed four distinct organic social ads to help our client engage with machine operators. The messages invite operators to share photos of their blades and buckets equipped with CAT Ground Engage Tool (GET) attachments. While the approach primarily speaks to the proud CAT operator, it also helps continue the conversation around new CAT GET attachment options with their respective Original Bucket Manufacturers (OBMs).

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TASKS

- ART DIRECTION / CREATIVE CONCEPTING & DESIGN

- FINAL PRODUCTION FILES / PROOFING